London City Drainage
Keeping London above water.
Lewis, came to us for to help launch his new business venture, London City Drainage. Having worked in the industry for years, this was Lewis jump into starting his own business, and offering his vast knoweldge to the people of London. To get the water flowing, Lewis, wanted a brand and came to us for the design.
London City Drainage - Final Logo
London City Drainage - Initial Concepts
London City Drainage - Initial Concept Mockups
London City Drainage - Van in London
London City Drainage - Workwear and Clothing
“I cannot recommend ZigZag enough. From the moment I contacted them the service was second to none. They listened to my ideas and what concept I was trying to achieve and made it a reality. I have had so many compliments about our new branding and our sales have gone through the roof!
I can’t thank you enough!”
— Lewis Miller. London City Drainage Ltd, Founder.
London City Drainage LTD came to ZigZag with an initial logo idea. Lewis, the founder, was initially set on a style that replicated a previous company he worked for, as he knew it worked and stood out. However, after much deliberation, we ended up going with one of our original logos.
The final logo design used was initially designed in various colours, to emulate the London transport network/tube, whilst using the pipes to show the meander of the River Thames. Finally, we ended up with the three main brand colours; blue, white and yellow, to bring in Lewis’ love for Leeds.
Since working with Lewis, his business has gone from strength to strength and alongside his van and workwear, the brand is becoming quickly recognisable with one of the best drainage companies in the whole of London.
Creative Direction
Branding